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Research papers

Integration of "industrial" and "consumer" marketing research

A small survey consisting of a total of 189 unstructured, personal interviews was carried out over a period of six months (September 1964 - February 1965) with manufacturers of industrial goods (at Board level and market researcher level), consumer...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Henk L. Bos
June 15, 1965
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Citation

Bos, H. L. (1965a, June 15). Integration of "industrial" and "consumer" marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integration-of-industrial-and-consumer-marketing-research


Research papers

Industrial marketing research in Europe

Marketing research is perhaps 50 years old. But almost all the pre-war surveys were concerned with domestic consumers and not with industrial customers. Although there is little doubt that some research inquiries into industrial markets were...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Aubrey Wilson
June 15, 1964
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Citation

Wilson, A. (1964a, June 15). Industrial marketing research in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research-in-europe


Research papers

Econometric methods in forecasting sales of industrial products

There are of course considerable advantages in forecasting the sales of industrial products, whether for taking decisions regarding Investments (medium and long term) or the orientation of sales and production policy (short and medium term), but such...

Catalogue: ESOMAR Congress 1964
Authors: Michel Salomon, Pierre Aviron
June 15, 1964
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Citation

Salomon and Aviron (1964a, June 15). Econometric methods in forecasting sales of industrial products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/econometric-methods-in-forecasting-sales-of-industrial-products


Research papers

Study of a previsional model for industrial good demand

Italian demand of ball-bearings has been examined considering first setting demand apart from replacement demand. We assume as: First-setting demand s that part, part of total consumption of ball-bearing destined to industries producing goods in...

Catalogue: ESOMAR Congress 1964
Author: Gian Mario Rossignolo
June 15, 1964
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Citation

Rossignolo, G. (1964a, June 15). Study of a previsional model for industrial good demand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-of-a-previsional-model-for-industrial-good-demand


Research papers

Possibilities or applying branding techniques to the marketing of industrial goods

In view of this, it appears timely to raise here, in fundamental terms, the question as to what extend industrial products can he marketed by methods which, in the widest sense, are teased on those used for branded goods. In this context we are, of...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Karl-Heinz Strothmann
June 15, 1963
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Citation

Strothmann, K. (1963a, June 15). Possibilities or applying branding techniques to the marketing of industrial goods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/possibilities-or-applying-branding-techniques-to-the-marketing-of-industrial-goods


Research papers

Problems of measurement in industrial market research

The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: V. C. Nolan
June 15, 1962
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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research


Research papers

The use of postal surveys in the assessment of certain characteristics of non-consumer markets

A major problem of market research units, in any field but we suggest particularly in industrial market research is to achieve the optimum rather than the maximum amount of data required, but with the maximum degree of precision necessary for the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Eric Shankleman
June 15, 1962
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Citation

Shankleman, E. (1962a, June 15). The use of postal surveys in the assessment of certain characteristics of non-consumer markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-postal-surveys-in-the-assessment-of-certain-characteristics-of-non-consumer-markets


Research papers

The information concept as a key to industrial market research method

Can any market researcher think of a plausible reason why research in industrial markets lags so far behind research amongst consumers? Let us examine some facts, a literature about industrial market research (abbreviated IMR) is almost non-existent....

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Coen C. J. de Koning
June 15, 1962
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Citation

de Koning, C. C. (1962a, June 15). The information concept as a key to industrial market research method. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-information-concept-as-a-key-to-industrial-market-research-method


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (German)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-german-